New on Disney today: This super-expensive answer to “Harry Potter” is a total failure!
Within a few weeks, two fantasy blockbusters, which were supposed to start in the cinemas, landed directly at Disney. But the omens could hardly be more different – before “Mulan” comes “Artemis Fowl”.
— opinion —
— opinion —
Now that Disney can’t expect billions of dollars in sales at the global box office with “Mulan”, the mouse studio is using the approx To be able to watch September 2020 as VOD, you not only have to subscribe to Disney, but also pay about 30 dollars in addition.
There’s never been anything like it! Imagine if Netflix suddenly cashed in on top of the monthly subscription for its blockbuster figureheads like “Tyler Rake: Extraction” or “6 Underground”. Probably (almost) nobody would pay that. But “Mulan” is a completely different house number – and Disney knows that too: The 30-dollar offer to customers is not shamefaced – but with a bulging chest.
But “Mulan” is a completely different house number – and Disney knows that too:
The decision to use “Mulan” as a marketing tool instead of a cinema event was only made after months of constant postponement – and it was certainly not easy for the studio managers to make that decision, even if the global cinema operators are currently fond of them would approach with torches and pitchforks. But “Mulan” is not the first super-expensive fantasy blockbuster to land directly at Disney instead of on the big screen …
But “Mulan” is not the first super-expensive fantasy blockbuster to land directly at Disney instead of on the big screen …
“Artemis Fowl” from Disney today
… and in the case of “Artemis Fowl”, a $ 125 million adaptation of the eponymous series of novels by Eoin Colfer, the decision was made in record time. (In many other countries, the film has been on Disney for two months. In Germany, it is only coming now because the dubbing was still a long way off due to the corona restrictions and Disney has not temporarily only released a film on its family streaming service Wanted to publish the original language, as Netflix and Amazon do from time to time.)
In any case, when the decision about the streaming fate of “Artemis Fowl” was made, one never had the impression that it was particularly difficult for those responsible. On the contrary, they even thought they heard a certain relief. To put it with a slightly modified slogan from “Alien – The uncanny creature from a strange world”: Nobody will hear you flop on Disney (or Netflix or Amazon)!
Nobody will hear you flop on Disney (or Netflix or Amazon)!
A poisoned gift for subscribers
Even if “Artemis Fowl” like “Mulan” devoured a nine-figure budget, of course it never occurred to anyone to charge an extra fee for this film – in this case, even a free gift is too expensive!
In this case, even giving it for free is still too expensive!
The books have won over many fans and critics. They are about a child-like master thief who, after the disappearance of his single father, has to take care of the family castle and the finances, while he steals some art treasures on the side. Oh yes, and he finds out that there are fairies and goblins underground – he even kidnaps a fairy to extort a pot of gold. That sounds pretty cool!
Uncool and confused
But in the film adaptation of Kenneth Branagh (“Thor”) there is nothing left of the strengths of the original: Artemis Fowl (Ferdia Shaw) is no longer a real master thief – the influence Disney’s penchant for family friendliness had in this decision can one of course only speculate. In any case, the consequences are fatal: Instead of being a really cool protagonist, the title hero turns out to be a clever nuisance who does not leave almost the entire film about the house.
Instead, the film starts straight into the fantasy part of the plot – and that is not only generic, but also damn confusing. The many changes compared to the template ensure that hardly anything makes sense and even less fun. When the studio loosed $ 125 million for the project at the very beginning of production, it certainly happened with the thought in mind that it could become a young adult franchise in the tradition of “Harry Potter”.
it’s not just generic, it’s damn confused.
I can’t do magic, but clairvoyant: Unfortunately, it won’t work.
“Artemis Fowl” is available on Disney from August 14th, 2020 – you can read the detailed film review here if you are interested:
Artemis Fowl is available today on August 14, 2020 on Disney
The review of “Artemis Fowl”
A PS for everyone who has a Disney subscription, but doesn’t feel like “Artemis Fowl” anymore: Here is my very own Disney tip!
A PS for everyone who has a Disney subscription, but is now fed up with “Artemis Fowl”:
With him I had three of the most wonderful hours that I have spent in front of the TV this year YESMOVIES…